Open AccessApplication of social network analysis for information to third sector publishing house
Author(s) -
Marcos Luiz Mucheroni,
Gonçalo Costa Ferreira
Publication year - 2013
Publication title -
brazilian journal of information science
Language(s) - English
Resource type - Journals
ISSN - 1981-1640
DOI - 10.36311/1981-1640.2013.v7esp.12.p189
Subject(s) - betweenness centrality , closeness , terminology , social network analysis , publishing , organizational network analysis , social network (sociolinguistics) , set (abstract data type) , sociology , computer science , data science , centrality , knowledge management , public relations , social science , political science , world wide web , social capital , social media , linguistics , mathematics , mathematical analysis , philosophy , organizational learning , combinatorics , law , programming language
This paper presents and discusses some of the results of practical application of Social Network Analysis for Information (SNA) to a nonprofit organization, the publishing house Cidade Nova. The article starts by presenting the empirical and methodological options and refers the social networks basic terminology, after which the research procedures are detailed. Lastly, results from the actors Information Social Network (ISN) and from the complete ISN (where alters are included) are presented, to which were used degree, closeness and betweenness centralities, the strength of weak ties of Granovetter and the lambda (?) set measures.