Open AccessConsumer Preference and Satisfaction with Reference to Women Apparels at Max Store
Publication year - 2019
Publication title -
international journal of innovative technology and exploring engineering
Language(s) - English
Resource type - Journals
ISSN - 2278-3075
DOI - 10.35940/ijitee.k1054.09811s219
Subject(s) - clothing , preference , advertising , test (biology) , consumer satisfaction , sampling (signal processing) , consumer behaviour , psychology , marketing , business , engineering , mathematics , geography , statistics , telecommunications , paleontology , archaeology , detector , biology
The trend of fashion apparels is growing rapidly. Women consumers are spending more across products and are obsessive about trendy apparels. The study focuses to examine the consumer preference and satisfaction with reference to women apparel at Max store. Primary data is obtained from survey questionnaire using convenience sampling method. Hypothesis is framed to analyse if there is a significant influence of age and income on consumer preference and satisfaction towards women apparels at max store at A S Rao Nagar. Primary data is collected from 150 respondents using convenience sampling. Chi square test is used to analyze the data. Results have indicated that there is no significant influence of age and income on consumer preference and satisfaction.