Open AccessTHE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE CUSTOMERS’ LOYALTY IN THE JORDANIAN BANKING SECTOR: THE MEDITATING ROLE OF CUSTOMER SATISFACTION
Author(s) -
Ahmad Kamal Al Hawamdeh,
Siti Falindah Padlee,
Feras Ahmad Alfukaha,
Jassim Ahmad Al-Gasawneh,
Younes Megdadi
Publication year - 2022
Publication title -
xi'nan jiaotong daxue xuebao
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.308
H-Index - 21
ISSN - 0258-2724
DOI - 10.35741/issn.0258-2724.57.2.4
Subject(s) - corporate social responsibility , loyalty business model , business , loyalty , marketing , customer satisfaction , customer retention , structural equation modeling , social responsibility , customer equity , context (archaeology) , mediation , customer advocacy , public relations , service quality , sociology , political science , paleontology , social science , statistics , mathematics , biology , service (business)