Open AccessThe Effect of Product Quality, Price Perception, Place Attachments, Promotion Frequency, and Human Resource Development on Economic Performance
Author(s) -
Zulkarnain
Publication year - 2021
Publication title -
xi'nan jiaotong daxue xuebao
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.308
H-Index - 21
ISSN - 0258-2724
DOI - 10.35741/issn.0258-2724.56.3.28
Subject(s) - promotion (chess) , product (mathematics) , nonprobability sampling , quality (philosophy) , human resources , perception , marketing , resource (disambiguation) , value (mathematics) , business , new product development , economics , industrial organization , management , psychology , population , computer science , sociology , political science , mathematics , statistics , philosophy , law , computer network , geometry , epistemology , demography , neuroscience , politics
This article describes a new idea about the factors that affect economic performance at the Meranti Islands, Indonesia. The purpose of this study is to determine the effect of product quality, price perception, place attachments, frequency of promotions, and human resource development on economic performance in the Meranti Islands, Indonesia. The research method was the purposive sampling technique. The populations in this study are MSMEs located in five districts in the Meranti Islands. The total sample taken was 100 MSMEs.The author stated that Product Quality, Price Perception, Place Attachments, Promotion Frequency, and Human Resource Development are important positive things for the Economic Performance of MSMEs in the Meranti Islands, Indonesia. The higher the value of Product Quality, Price Perception, Place Attachments, Frequency of Promotion, and Human Resource Development, the higher the value of the economic performance of MSMEs in the Meranti Islands, Indonesia. Previously, no research has comprehensively studied the Effect of Product Quality, Price Perception, Place Attachments, Frequency of Promotion, and Human Resource Development on Economic Performance, especially in MSMEs in the Meranti Islands, Indonesia. Based on that, enabling new research results can be used on MSMEs to improve their economic performance.