Open AccessIMPROVEMENT OF THE METHOD OF COLLABORATIVE FILTERING, TAKING INTO ACCOUNT THE CHARACTERISTICS OF THE CONSUMER TO PERSONALIZATION OF RECOMMENDATIONS IN THE E-COMMERCE SYSTEM
Author(s) -
Volodymyr Oleksandrovych Leshchynskyi,
Iryna Leshchynska
Publication year - 2018
Publication title -
problemi ìnformacìjnih tehnologìj
Language(s) - English
Resource type - Journals
eISSN - 2313-0687
pISSN - 1998-7005
DOI - 10.35546/2313-0687.2018.24.26-34
Subject(s) - personalization , collaborative filtering , e commerce , recommender system , business , computer science , advertising , marketing , information retrieval , world wide web