Examining causality between market share and competitiveness: case study textile industry | Zendy

Nikola Ćurčić | Zendy; Nikola Radivojević | Zendy; Aleksandar Grubor | Zendy; Zoran Simonović | Zendy

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Examining causality between market share and competitiveness: case study textile industry

Author(s) -

Nikola Ćurčić,

Nikola Radivojević,

Aleksandar Grubor,

Zoran Simonović

Publication year - 2020

Publication title -

industria textila

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.281

H-Index - 14

ISSN - 1222-5347

DOI - 10.35530/it.071.04.1727

Subject(s) - granger causality , market share , montenegro , causality (physics) , textile , business , textile industry , industrial organization , market share analysis , economics , commerce , marketing , econometrics , market microstructure , order (exchange) , finance , regional science , geography , physics , archaeology , quantum mechanics

The paper dealt with the existence of causality in Granger’s sense between competitiveness and market share, and viceversa, on emerging markets so as to answer the question whether it is possible to forecast the movement of the marketshare of an enterprise based on the data about the movement of the competitiveness of that enterprise. The researchstudy was carried out on 96 textile companies from Serbia, Montenegro, and Bosnia and Herzegovina. The results ofresearch have shown that relationship between competitiveness and market share is generally weak and in manyindustrial sectors it is nonexistent. In other words, the research results reveal that the existence of causality in Granger’ssense between competitiveness and market share on the selected emerging markets depends on the branch of textileindustry.

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