Open AccessSTRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH DI KOTA BATURAJA
Author(s) -
Rani Anwar,
Titie Syahnaz Natalia
Publication year - 2021
Publication title -
jemasi
Language(s) - English
Resource type - Journals
eISSN - 2684-8732
pISSN - 1858-2702
DOI - 10.35449/jemasi.v17i1.202
Subject(s) - swot analysis , clarity , business , data collection , population , distribution (mathematics) , small and medium sized enterprises , quality (philosophy) , marketing , descriptive statistics , finance , mathematics , sociology , mathematical analysis , biochemistry , statistics , chemistry , demography , philosophy , epistemology
Micro, small and medium businesses have an important role for the economy in Indonesia. One of them is economic growth in employment and distribution of development results. On the other hand, MSMEs also face various problems, including limited working capital, low quality of human resources, and a lack of mastery in science and technology. Not only that, the lack of clarity about business prospects and planning, and how to market or promote the products being marketed. The method used in this research is descriptive method. The study population is MSMEs in the City of Baturaja. The data collection techniques used are observation, interviews and questionnaires while the data analysis technique uses SWOT analysis and then formulates strategies to overcome them. The purpose of the strategy for development of middle small micro businesses in the City of Baturaja is expected to increase the income so that welfare is also increasing.