Open AccessRedes Sociales como estrategia de comercialización en las empresas de manufactura automotriz
Author(s) -
Mariana Rico-Chagollán,
María Del Carmen Chacón-Olivares,
Juan Carlos Rodríguez-Campos,
Marcos Jesús Alejandro Hernández-Negrete
Publication year - 2019
Publication title -
revista de tecnologías de la información
Language(s) - English
Resource type - Journals
ISSN - 2410-4000
DOI - 10.35429/jit.2019.18.6.9.16
Subject(s) - promotion (chess) , business , marketing , sample (material) , work (physics) , data collection , social media , social network (sociolinguistics) , advertising , engineering , computer science , sociology , political science , world wide web , social science , mechanical engineering , chemistry , chromatography , politics , law
The present work addresses current issues, such as the use of Information Technology and its incorporation into the business plan of organizations in the automotive sector. Therefore, a quantitative analysis and data collection was carried out, which made it possible to establish the use of social networks as a marketing tool, to help improve the traditional means dissemination of effective communication strategies in the markets, as well as impacting on the development of successful digital campaigns that allow the positioning of their brands and services. Therefore, it was detected that 68% of the total sample shows that they are willing to use social networks for the dissemination and promotion of digital campaigns, and it was 95% the possitive answers in the surveys yielded positive data, regarding the use of social networks of each organization, being the most common Facebook, Instagram and YouTube. Therefore, it was determined that the use of social networks for their coverage is considered effective as a tool in the use of marketing design processes.