Open AccessInternal organizational communication, applicable to home office, in the company
Author(s) -
María Juana Hernández-Flores,
Erik Santiago Cruz-Ramire
Publication year - 2021
Publication title -
journal-industrial organization
Language(s) - English
Resource type - Journals
ISSN - 2524-2105
DOI - 10.35429/jio.2021.8.5.21.31
Subject(s) - benchmarking , internal communications , business , organizational communication , organizational culture , plan (archaeology) , information and communications technology , work (physics) , knowledge management , process management , control (management) , public relations , marketing , computer science , engineering , mechanical engineering , archaeology , artificial intelligence , world wide web , political science , history
For companies today it is necessary to have an avant-garde competitiveness, which can adapt to any activity to be undertaken by companies, that is why the internal organizational communication, applicable to the home office, seeks through the viability of the design of an organizational communication plan in the small digital company, obtain greater control and management of internal communication by employees, thereby strengthening the relationship of employees and their corporate culture. A case study is applied, through which the methodology established for this research is distinguished, initially giving a guideline to the previous analysis, problems of time management, staff needs to communicate, interview results and survey to build a benchmarking analysis matrix, as well as the development and implementation of a communication plan. The contribution that this work, is the efficiency of communication through the optimal use of communication technologies (ICT).