Open AccessCustomer Satisfaction towards Services of Public and Private Sector Banks
Author(s) -
Dr Hepsiba
Publication year - 2020
Publication title -
international journal for research in engineering application and management
Language(s) - English
Resource type - Journals
ISSN - 2454-9150
DOI - 10.35291/2454-9150.2020.0005
Subject(s) - business , customer satisfaction , profitability index , financial services , marketing , banking industry , retail banking , service (business) , private sector , public sector , tertiary sector of the economy , finance , economic growth , economics , economy
The satisfaction of the customers is very important factor in all service industries to enhance and improve the profitability and financial performance of the concern. Banking sector is purely financial service industry and the customer’s satisfaction is much more important to run banking business successfully. The satisfaction level of the customers is varying due to different kinds of banking services. There are many factors that are responsible in the discrimination of the services for different types of banking customers and lead to uneven satisfaction level. In India, Private and Public sector banks are providing the financial services to the different types of customers in rural and urban areas.