
STRATEGI BISNIS YANG BERORIENTASI KONSUMEN
Author(s) -
Euis Dasipah
Publication year - 2017
Publication title -
paspalum : jurnal ilmiah pertanian/paspalum : jurnal ilmiah pertanian
Language(s) - English
Resource type - Journals
eISSN - 2598-0327
pISSN - 2088-5113
DOI - 10.35138/paspalum.v4i1.23
Subject(s) - business , marketing , process (computing) , marketing management , computer science , operating system
The use of marketing concept philosophy in a company's program is not just an effort of those who are given the responsibility of sales and marketing, but an endeavor attempted by everyone in an organization. Requirements needed for consumer-oriented organizational development include some activities i.e. inculcating consumer-oriented values and beliefs which are supported by top management, integrating markets and consumers into the process of strategic planning, creating marketing management & developing a strong program, creating a basic measurement of performance on the basis of markets, and developing commitment to consumers throughout the organization.