Open AccessFaktor Faktor Yang Mempengaruhi Kepuasan Pelanggan Smartphone Samsung Di Kota Batam
Author(s) -
Mohamad Gita Indrawan,
Rudy Raymond,
Dian Lestari Siregar
Publication year - 2021
Publication title -
jurnal ekobistek
Language(s) - English
Resource type - Journals
eISSN - 2527-9483
pISSN - 2301-5268
DOI - 10.35134/ekobistek.v10i2.57
Subject(s) - nonprobability sampling , promotion (chess) , service quality , customer satisfaction , business administration , product (mathematics) , business , population , service (business) , marketing , mathematics , medicine , political science , environmental health , geometry , politics , law
This study aims to determine the effect of service quality and product promotion on customer satisfaction.
This research was conducted by Samsung consumers in Batam in Batam City . The population in this study
amounted to 135 people. In this research, the sampling technique used is classified as non - probability
sampling technique with purposive sampling method . This study uses multiple linear regression analysis
and has an R Square (R2) value in this study of 35.2%. The results of the t-test in this study are the quality of
service has a positive and significant effect on customer satisfaction and product promotion has a positive
and significant effect on customer satisfaction. Based on the results of the F test in this study, the results
showed that Service Quality and Product Promotion together had a positive and significant effect on
Samsung Customer Satisfaction in Batam City.