Open AccessUse of Big-Data Analytics with the Interactive Advertisement for Product/Service Representation towards its Customers
Author(s) -
HarshmitKaur Saluja,
Vinod Kumar Yadav,
Krushna Mohan Mohapatra
Publication year - 2019
Publication title -
international journal of advanced production and industrial engineering
Language(s) - English
Resource type - Journals
ISSN - 2455-8419
DOI - 10.35121/ijapie201904235
Subject(s) - personalization , big data , analytics , product (mathematics) , computer science , service (business) , advertising , order (exchange) , personalized marketing , representation (politics) , data science , world wide web , business , marketing , digital marketing , data mining , geometry , mathematics , politics , political science , law , finance , business to government , return on marketing investment