Open AccessIMPLEMENTATION OF EMOTIONAL BRANDING FOR CREATING BRAND TRUST AND BRAND LOYALTY
Author(s) -
P Evtimova
Publication year - 2021
Publication title -
balkansko naučno obozrenie
Language(s) - English
Resource type - Journals
eISSN - 2683-1082
pISSN - 2603-4867
DOI - 10.34671/sch.bsr.2021.0501.0009
Subject(s) - brand loyalty , corporate branding , brand management , business , loyalty , advertising , brand awareness , brand equity , brand extension , psychology , marketing