Open AccessMEASUREMENT MODEL OF BRAND LOYALTY WITHIN THE HIGHER EDUCATION SECTOR
Author(s) -
Tsvetelina Dimitrova,
Kiril Desev
Publication year - 2020
Publication title -
balkansko naučno obozrenie
Language(s) - English
Resource type - Journals
eISSN - 2683-1082
pISSN - 2603-4867
DOI - 10.34671/sch.bsr.2020.0402.0012
Subject(s) - brand loyalty , loyalty , business , brand management , marketing , advertising