Open AccessSYSTEM QUALITY, PERCEIVED VALUE, BRAND PERSONALITY, DAN USER ENGAGEMENT UNTUK MEMPREDIKSI BEHAVIORAL TO SUBSCRIBE PELANGGAN LAYANAN ONLINE STREAMING
Author(s) -
Yohanes Nuhadriel,
Keni Keni
Publication year - 2022
Publication title -
jurnal bisnis and akuntansi/jurnal bisnis dan akuntansi
Language(s) - English
Resource type - Journals
eISSN - 2656-9124
pISSN - 1410-9875
DOI - 10.34208/jba.v24i1.1143
Subject(s) - service quality , loyalty , personality , value (mathematics) , quality (philosophy) , business , service (business) , advertising , computer science , psychology , marketing , social psychology , philosophy , epistemology , machine learning