Open AccessA study on the judgement criteria about distinctiveness of a composite trademark composed of a conspicuous geographical name and university name
Author(s) -
Youngsug Pyun,
Jaewon Park
Publication year - 2019
Publication title -
ji'sig jae'san yeon'gu/jisik jaesan yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8487
pISSN - 1975-5945
DOI - 10.34122/jip.2019.03.14.1.165
Subject(s) - optimal distinctiveness theory , trademark , judgement , brand names , psychology , advertising , law , business , political science , social psychology