Open AccessBrand logo and brand personality perceptions: A case of real estate business in Thailand
Author(s) -
Mittheera Leelayudthyothin,
Amon Boontore
Publication year - 2022
Publication title -
kasetsart journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 2452-3151
DOI - 10.34044/j.kjss.2022.43.1.04
Subject(s) - logo (programming language) , personality , business , perception , brand management , brand awareness , real estate , advertising , brand equity , brand extension , marketing , psychology , social psychology , computer science , finance , neuroscience , programming language