Open AccessThe Role of the Employees in the Innovation of the Hotel Enterprises
Author(s) -
Bekir Bora Dedeoğlu,
Şule Aydın,
Erhan Boğan
Publication year - 2019
Publication title -
anais brasileiros de estudos turísticos
Language(s) - English
Resource type - Journals
ISSN - 2238-2925
DOI - 10.34019/2238-2925.2018.v8.13879
Subject(s) - business , notice , competitive advantage , marketing , globalization , hotel industry , perception , face (sociological concept) , industrial organization , tourism , economics , market economy , psychology , social science , neuroscience , sociology , political science , law
Due to globalization, gaining competitive advantage has become an important problem for all enterprises. Especially hotel enterprises can face with certain problems such as providing similar and easily imitable products and services. Therefore, they are in the need of employees delivering services in such an innovative way that cannot be imitated easily. First in this chapter, the factors affecting the innovative behaviors of employees in hotel enterprises were examined in detail. Second, it was explained how employees’ innovative behaviors, which would bring a significant competitive advantage to hotel enterprises, could shape consumer perceptions and attitudes. Lastly, the matters to be taken into notice by hotel enterprises were mentioned and it was tried to pave the way for future researches so that hotel enterprises can benefit from their employees’ innovative behaviors in a more efficient way.