Open AccessInformation Technology for Modern Marketing
Author(s) -
Tatik Rohmawati,
Hendra Winata
Publication year - 2021
Publication title -
international journal of research and applied technology
Language(s) - English
Resource type - Journals
eISSN - 2810-0662
pISSN - 2807-7229
DOI - 10.34010/injuratech.v1i1.5648
Subject(s) - influencer marketing , barter , marketing , social media , business , product (mathematics) , digital marketing , marketing strategy , online business , advertising , marketing management , relationship marketing , computer science , economics , the internet , mathematics , geometry , world wide web , macroeconomics
The purposes of this research are to identify marketing strategies using exposure in the online business world, explain the role and understanding of Exposure in the online marketing business, and explain the marketing system in social media influencers. The method used in this research is descriptive method. The results of this study is that exposure could be one of the best way to promote the product. This study discusses about exposure, influencers' social media, barter exposure, barter exposure system in influencers' social media, and the benefits of doing barter exposure in marketing.