Open AccessDEVELOPMENT OF THE FUTURE MANAGER'S ABILITY TO CREATE AN EFFECTIVE BUSINESS IMAGE
Author(s) -
N.I. Shtepa,
M. Zdir
Publication year - 2021
Publication title -
vitoki pedagogìčnoï majsternostì
Language(s) - English
Resource type - Journals
eISSN - 2616-6623
pISSN - 2075-146X
DOI - 10.33989/2075-146x.2020.26.227663
Subject(s) - competence (human resources) , perception , business , knowledge management , work (physics) , computer science , process management , marketing , psychology , engineering , social psychology , neuroscience , mechanical engineering
The essence and components of the manager's business image, criteria of its efficiency are analyzed.
Under the effective business image, the authors understand the image of the future manager in the perception of his colleagues, partners, customers, the public, which contributes not only to a positive attitude towards this person, but is a business and emotional core of successful joint activities. Its creation requires from the manager the formed image competence which is reached only by long enough and various work on itself, and, therefore, should be put from the first days of study at university, in particular, studying of specially oriented training courses.
As an example of such training, the article substantiates the importance of studying the course "Fundamentals of Imageology" for future managers. Features of application of interactive techniques for development of ability of the future manager to design and creation of effective business image are considered.