Open AccessIgnoring messages in a digital environment: Analyze of flash mob #неотвечатьгрубо
Author(s) -
A.I. Eremenko,
AUTHOR_ID,
A.S. Rinchinova,
AUTHOR_ID
Publication year - 2021
Publication title -
vek informacii
Language(s) - English
Resource type - Journals
ISSN - 2618-9291
DOI - 10.33941/age-info.com54(17)7
Subject(s) - snapshot (computer storage) , computer science , internet privacy , social media , psychology , world wide web , database
This article provides an analysis of the statistical data of the flash mob #неотвечатьгрубо. Its essence lies in the fact that one has to respond to a long-forgotten and ignored social media messages. According to the research 79% of the people ignored strangers. 66% of those who ignored were women, the largest number (41%) of ignored messages included messages from acquaintances who shared their plans or were interested in the life of the interlocutor, the most popular reaction to an unexpected message (53%), unfortunately, was ignoring this message. The reason for this might be the fact that the majority of the participants took a snapshot of the chats immediately after sending the message. Most likely, the addressees have not yet had time to read it.