Open AccessFormation of the company’s image by means of visual communications
Author(s) -
A. S. Gaiduchenko
Publication year - 2021
Publication title -
vek informacii
Language(s) - English
Resource type - Journals
ISSN - 2618-9291
DOI - 10.33941/age-info.com53(16)8
Subject(s) - relevance (law) , image (mathematics) , business , visual communication , brand image , event (particle physics) , function (biology) , marketing , telecommunications , advertising , computer science , computer vision , political science , biology , physics , quantum mechanics , evolutionary biology , law
The study examined the relevance of forming a brand image using visual communications. It has been proven over time that, thanks to the brand image, a company can function stably, develop, maintain partnerships and even stay afloat in the event of a crisis. The attractive appearance of the company serves as the basis for attracting new employees and expanding the client base