Open AccessKEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE
Author(s) -
Siti Barokah,
Oryz Agnu Dian Wulandari,
Anisa Nur Andina
Publication year - 2020
Publication title -
jim upb: jurnal ilmiah manajemen universitas putera batam/jim upb (jurnal ilmiah manajemen universitas putera batam)
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2549-9491
pISSN - 2337-3350
DOI - 10.33884/jimupb.v8i1.1589
Subject(s) - nonprobability sampling , brand loyalty , advertising , business , structural equation modeling , brand awareness , customer satisfaction , psychology , brand management , marketing , mathematics , population , medicine , statistics , environmental health