Open AccessIncitación al consumo de juguetes a través de ‘youtubers’ infantiles. Estudio de caso
Author(s) -
Alba López Bolás,
Paula Neira Placer,
Ana Visiers Elizaincín,
Beatriz Feijoo
Publication year - 2022
Publication title -
index.comunicación/index comunicación
Language(s) - Spanish
Resource type - Journals
eISSN - 2444-3239
pISSN - 2174-1859
DOI - 10.33732/ixc/12/02incita
Subject(s) - influencer marketing , consumption (sociology) , advertising , empathy , psychology , everyday life , sociology , social psychology , business , political science , marketing , social science , law , relationship marketing , marketing management