Open AccessOrganizing Marketing Research and Information on Internet Marketing
Author(s) -
Zuxraxon Madieva
Publication year - 2021
Publication title -
bûlletenʹ nauki i praktiki
Language(s) - English
Resource type - Journals
ISSN - 2414-2948
DOI - 10.33619/2414-2948/65/38
Subject(s) - digital marketing , marketing research , marketing , digitization , the internet , business , return on marketing investment , marketing management , quantitative marketing research , marketing strategy , marketing mix , marketing effectiveness , marketing science , relationship marketing , computer science , world wide web , computer vision
The solution of issues related to the digitization of marketing activities in enterprises in the digital economy is in many respects related to the use of Internet marketing. It is important to organize marketing research, collect primary and secondary information, and conduct surveys through Internet marketing to ensure speed and accuracy in marketing decisions. Therefore, the article describes the conduct of Internet surveys, forms of surveys, methods of collecting marketing information. The focus is on methods of collecting primary marketing information.