Open AccessPERAN CUSTOMER ENGAGEMENT MEMEDIASI CUSTOMER INVOLVEMENT PADA TRUST DAN WORD OF MOUTH
Author(s) -
Calvin Surya Wijaya,
Sri Yunan Budiarsi,
Cyrillius Martono
Publication year - 2022
Publication title -
jurnal ilmiah mahasiswa manajemen: juma (edisi elektronik)
Language(s) - English
Resource type - Journals
ISSN - 2303-162X
DOI - 10.33508/jumma.v11i1.3883
Subject(s) - word of mouth , lisrel , customer engagement , psychology , nonprobability sampling , customer intelligence , sample (material) , customer satisfaction , business , advertising , customer retention , marketing , structural equation modeling , social media , computer science , service quality , sociology , statistics , mathematics , service (business) , population , demography , world wide web , chemistry , chromatography