Open AccessHuman Capital dan Keunggulan Bersaing Ritel Minimarket: Strategi Sebagai Pemedias
Author(s) -
Ardianus Laurens Paulus
Publication year - 2019
Publication title -
managament insight
Language(s) - English
Resource type - Journals
ISSN - 2685-6654
DOI - 10.33369/insight.12.1.1-11
Subject(s) - competitive advantage , human capital , business , business administration , structural equation modeling , knowledge management , industrial organization , computer science , marketing , economics , machine learning , economic growth
This research aims to examine the influences of human capital toward competitive advantage mediating by strategy. This research employs quantitative approach using survey method. Data collection was conducted at 42 minimarket managers located in Madiun City, East Java, Indonesia. The data were analyzed using measurement model of structural equation modeling supported by Smart PLS 3.0 software. The results of the research find out that human capital has significant and positive influences towards strategy and competitive advantage. In addition, strategy has significant and positive influences toward competitive advantage. Whereas, strategy has partially mediated the influence of human capital toward competitive advantage.