Open AccessAUGMENTED REALITY AS A MEANS OF COMMUNICATION OF AUTOMOTIVE BRANDS WITH TARGET AUDIENCES
Author(s) -
Yu. P. Shchehelska
Publication year - 2020
Publication title -
včenì zapiski tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì v.ì. vernadsʹkogo. serìâ: fìlologìâ. socìalʹnì komunìkacìï
Language(s) - English
Resource type - Journals
eISSN - 2663-6077
pISSN - 2663-6069
DOI - 10.32838/2663-6069/2020.3-3/39
Subject(s) - automotive industry , augmented reality , advertising , business , human–computer interaction , computer science , engineering , aerospace engineering