Open AccessAnalysis of Segmentation Profile on Online Shopping Consumers in Padang City Based on Demographic and Psychographic Characteristics
Author(s) -
Wiry Utami,
Linda Wati,
Listiana Sri Mulatsih,
Lulu Nadhira
Publication year - 2022
Publication title -
jurnal manajemen (edisi elektronik)
Language(s) - English
Resource type - Journals
ISSN - 2301-4628
DOI - 10.32832/jm-uika.v13i3.5971
Subject(s) - psychographic , demographics , market segmentation , advertising , segmentation , descriptive statistics , marketing , purchasing , nonprobability sampling , cluster (spacecraft) , business , demographic profile , snowball sampling , population , computer science , statistics , sociology , artificial intelligence , mathematics , demography , programming language