Open AccessPotential of Florida Lychee to Cross Over to American Consumers: An Industry Perspective
Author(s) -
A. R. Rafie,
Carlos F. Balerdi,
Jonathan H. Crane
Publication year - 2007
Publication title -
edis
Language(s) - English
Resource type - Journals
ISSN - 2576-0009
DOI - 10.32473/edis-hs369-2007
Subject(s) - appeal , perspective (graphical) , tropical fruit , advertising , marketing , business , geography , agricultural economics , art , political science , economics , horticulture , biology , visual arts , law
HS-1112, a 3-page illustrated fact sheet by A.R. Rafie, Carlos Balerdi, and Jonathan Crane, presents the findings of surveys of consumers and industry to determine their assessment of lychee's potential to appeal to American consumers and eventually to become as popular as other tropical fruits such as pineapple and mango. Published by the UF Department of Horticultural Sciences, August 2007.