Open AccessIKONISASI PAKAIAN ‘ISLAMI’: BENTUK KOMUNIKASI NON VERBAL DI LINGKUNGAN PERGURUAN TINGGI ISLAM
Author(s) -
Zafirah Quroatun ‘Uyun
Publication year - 2020
Publication title -
alfuad: jurnal sosial keagamaan/alfuad
Language(s) - English
Resource type - Journals
eISSN - 2714-7606
pISSN - 2614-4786
DOI - 10.31958/jsk.v4i1.1487
Subject(s) - islam , clothing , vision , negotiation , icon , sociology , nonverbal communication , style (visual arts) , islamic culture , aesthetics , psychology , social psychology , media studies , social science , communication , literature , political science , art , anthropology , theology , computer science , law , philosophy , programming language
Iconization in an institution, especially for university there are some consequences. In addition to influencing visions and missions, lifestyles, religions, even cultural industry provides its own style. As with 'Islamic' clothing in several Islamic universities that begin to process into an icon due to negotiation of religious and cultural values, communication patterns change from just talking, writing and discourse to a form of non-verbal communication which is contains codes and symbols. This research tries to elaborate 'Islamic' clothing iconization forms by describing a set of codes and symbols of non-verbal communication using 'Islamic' clothing. Analysis of the influence of lifestyle, religion, customs will be described using the method of literature and observation. This research found that the intersection between industrialization of culture, lifestyle and religion with non-verbal communication had consequences for iconization.