Open AccessQualitative Marketing Research for the Consumer Behaviour Specific to the Multilevel Marketing System ..
Author(s) -
G. Brătucu,
Ioana Mădălina Ciongradi
Publication year - 2019
Publication title -
bulletin of the "transilvania" university of braşov. series v, economic sciences
Language(s) - English
Resource type - Journals
eISSN - 2065-2208
pISSN - 2065-2194
DOI - 10.31926/but.es.2019.12.61.1.3
Subject(s) - marketing , qualitative marketing research , marketing research , business , advertising , quantitative marketing research , return on marketing investment