Open AccessThe growth of ICT in this era persuade involvement of youth in e-commerce.
Author(s) -
Siti Halimah Binti Bakri,
Umi Kalsum Hassan,
Aidahani Binti Ahmad,
Norhailawati Binti Misran
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 2411-2933
DOI - 10.31686/ijier.vol8.iss12.2858
Subject(s) - information and communications technology , product (mathematics) , the internet , business , e commerce , socioeconomic status , marketing , advertising , political science , sociology , computer science , population , geometry , mathematics , demography , world wide web , law
Daily routine of people today is related in Information Communication and Technology (ICT) either activities and socioeconomic. The ICT through digital economy had opened new way business activity called electric commerce known as e-commerce (Berisha Shaqiri,2015). This research study about involvement youth generations doing e-commerce activities, which is to investigate the factors that persuade their involvement, to identify the medium and type of product sold in e-commerce, also to analyze the problems that facing by them in doing e-commerce selling. The research conduct by online survey questionnaire as the method to find research data and the respondents target is youth in age 18-21. This study identifies that medium effectively used in doing e-commerce is Instagram, followed by WhatsApp and then Facebook. While the most factor youth doing e-commerce determined that it able to help increase stipend and then, next factor is the power of internet to help youth selling their product. As a conclusion we can say, the involvement of youth generation as a seller in e-commerce still growth since this is the easy way to increase their monthly income.