Entrepreneurship for Reinsertion, Social Innovation and Sustainability

Entrepreneurship is an effective way of overcoming conjunctural factors; it is also a dignifying solution for all business-oriented people. This study aims to answer the following question: how to enable the social reinsertion of therapeutic communities’ graduates by resorting to the concepts of entrepreneurship? It also aims to investigate the  skills of individuals cared for at therapeutic centers and who are in the final stage of drug addiction treatment, attempting to promote their social reintegration, job creation and sustainable income. To achieve this goal, this study’s  specific objectives are: (1) present the practical applicability of entrepreneurial concepts as sustainable economic activities; (2) characterize the fundamental aspects for the development of entrepreneurial skills considering contextualized reality drawing on Bloom’s Taxonomy; (3) suggest re-adequacy of social reintegration public policies, considering the concepts of social innovation with sustainability. Here, Case Study Method and procedures such as instrumentalization of an introductory workshop, development of participants’ skills; gathering, analysis and interpretation of data are applied. As a result, thirty graduates from therapeutic communities had the chance to get in touch with the concepts of entrepreneurship as a tool for their social reinsertion. It is expected that this outcome may contribute to the improvement in their quality of life, considering that the study is based on factual reality and that its findings can be reproduced in situations of similar reality. This work is relevant to both public and private entities engaged with social responsibility and sustainability.