Open AccessROLE OF MARKETING AUDIT AND VALUE OF INFORMATION
Author(s) -
Silvia Klinčeková,
Jarmila Šalgovičová
Publication year - 2014
Language(s) - English
Resource type - Journals
ISSN - 2411-2933
DOI - 10.31686/ijier.vol2.iss1.132
Subject(s) - audit , information technology audit , business , marketing research , marketing , internal audit , joint audit , marketing management , digital marketing , control environment , marketing strategy , return on marketing investment , audit plan , accounting