Open AccessSTRATEGI PENGEMBANGAN PRODUK DAN PENGENDALAIN MUTU DI PT.YAKULT INDONESIA PERSADA NIP MOJOKERTO
Author(s) -
Muawanah Muawanah
Publication year - 2016
Publication title -
al-‘adalah
Language(s) - English
Resource type - Journals
ISSN - 2503-1473
DOI - 10.31538/adlh.v1i1.446
Subject(s) - business , quality (philosophy) , business administration , product (mathematics) , new product development , product strategy , order (exchange) , marketing , process management , manufacturing engineering , engineering , product management , mathematics , philosophy , geometry , epistemology , finance
Product development strategies and quality control are one of the keys to the company’s succes in winning the market and achieving its goals. Company products are one of the important things and must continue to be developed so that business enterprises produce products that are acceptable to consumers. Quality is no less omportant than the product development strategy, to be improved in order to improve the quality of product. PT Yakult has a strategy to reach market share that can reach international markets, namely product development strategies and quality control.