Open AccessThe efficiency and problems of development of the official site of the Kharkiv State Academy of Culture
Author(s) -
V. Brusentsev,
I. Pobizhenko
Publication year - 2021
Publication title -
vìsnik harkìvsʹkoï deržavnoï akademìï kulʹturi
Language(s) - English
Resource type - Journals
eISSN - 2522-1132
pISSN - 2410-5333
DOI - 10.31516/2410-5333.060.12
Subject(s) - popularity , identification (biology) , attendance , the internet , official statistics , state (computer science) , world wide web , service (business) , social media , plan (archaeology) , computer science , political science , business , law , geography , marketing , mathematics , statistics , botany , archaeology , algorithm , biology
The purpose of this article is to provide analysis of some current indexes of effectiveness of Kharkiv State Academy of Culture official website for its use and identification of the problems.
The methodology. The author used systematic and comparative approaches to study the performance of the website that influences its competitiveness.
The results. The main source of the reliable information for some applicants and some applicants for university education is an official website of the university and its official pages on social media. The analysis of the statistical data of the Google Search Console service allowed to obtain the complete information for the last year about the data that influences the effectiveness and popularity of KSAC official website on the Internet. This article includes history of KSAC official website creation and development for the past 10 years. The role of the official website of the academy is considered and the website’s update plan is suggested. Google statistics were analyzed and some metrics that affect attendance figure were found. The obtained data allowed us to conclude that it is necessary to check and update the contact information, to make it more convenient to see. The most popular queries for searching KSAC website have been identified. KSAC website results of the performance indicators were studied and compared. The most popular devices using by the website visitors and their regional affiliation were defined. This paper also describes the problems and the prospects of KSAC official website development. The study results can formulate the requirements for further development of the website and the support tools.
The scientific novelty. The author of this paper suggests us analyzing of the various Google indicators, which may influence the official website effectiveness.
The practical significance. The study results are important to provide a systematic approach to the development and improvement of the official website. In particular, the performance indicators considered in this paper can be used as a basis for further development of recommendations for increasing the popularity and clickability of the website.