Open AccessPROPOSING KYRGYZ YURTS AS A MARKETING TOOL FOR KYRGYZ AGRICULTURAL PRODUCTS
Author(s) -
Nazarmatova Burul Mukashovna,
Ibraev Almaz Orozakunovich,
Ammar Younas
Publication year - 2018
Publication title -
international journal of innovative technologies in economy/international journal of innovative technologies in economy
Language(s) - English
Resource type - Journals
eISSN - 2414-1305
pISSN - 2412-8368
DOI - 10.31435/rsglobal_ijite/01062018/5650
Subject(s) - agriculture , logo (programming language) , business , quality (philosophy) , marketing , state (computer science) , political science , geography , computer science , philosophy , archaeology , epistemology , algorithm , programming language
The objective of this analytical document in to propose an idea of protecting the ancient knowledge of Yurt craftmanship, to personalize it with Kyrgyzstan and to use Yurt as a brand for all the Kyrgyz manufactured products especially for the marketing of export quality agriculture products. This proposal calls for a state level intervention which can ensure that the agriculture products of export quality as of beans from Talas Region of Kyrgyzstan should be exported by using Yurt as a logo on its packing so that the international market could recognize its origin and Kyrgyzstan could get better marketing benefits from it.