Open AccessМАРКЕТИНГОВОЕ ИССЛЕДОВАНИЕ РЫНКА БАНКОВСКИХ ПРОДУКТОВ ГРУЗИИ
Author(s) -
Хатуна Шаламберидзе,
Государственный университет Акакия Церетели доктор экономики,
Наргиза Каркашадзе,
Кутаисский университет ассоциированный профессор
Publication year - 2021
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31435/rsglobal_conf/25052021/7561
Subject(s) - competition (biology) , business , georgian , commercial bank , state (computer science) , capital (architecture) , foreign capital , commerce , finance , economics , computer science , foreign direct investment , history , ecology , philosophy , linguistics , macroeconomics , archaeology , algorithm , biology
Today, the Georgian banking system is still at the stage of transformation and constant changes and it has not gone through all the stages of preparation for the market. The state is constantly striving to have healthy competition in the banking market and get the maximum result that the market can afford. According to the data published by the National Bank of Georgia, today 15 officially licensed commercial banks are officially registered, out of which 14 banks have foreign capital, which naturally sets high competition and standards. That is why it is important for banks to create products that will be acceptable to consumers. Banking products are becoming so necessary for everyday life that the interest and aspiration towards it is growing daily. From the above it becomes important to the bank Clients or the interested public to have complete and complete information about it.