Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur

T hisr e s e archismotiva t e dbytheimportan c e ofpubl i c r e la t ionsroleinbui l dingthe imageofgo ve rnm e nt. T hepurposeofth i sstudy isto ex pla i ntherole o f p ubl i cr e la t ionsin bui l dingtheimageoft h ego ve rnm e ntofNorthSumatra. T h e oriesused i nth i sstudyinclude the theoryof c o m muni c at i on,publ i c r e la t ionsandthe theo r y ofima g e . T he ty p e ofth i s r e s e arch isqual i ta t ive r e s e arch usingqual i ta t ived ec rip t ive m e thod,R e s e a r c hdata c ol l ec ted byin t e r v iewing somere s ourc e . R e sourcep e rsonsofth i sr e s e archarep e rsonn e linpubl i c r e la t ionsd e partm e ntof North   Sumat e ra   such   a s   publ i c   r e la t ions   su b - c hairman   and   four   pu b l i c   r e la t ions   sta f f , r e s e archr e sultsho w st h atpubl i cr e la t ionsrole i nbui l dingimageofNor t hSumat e raiss ee n frompubl i c r e la t ionsro l e as ex p e rtad v iso r ,publ i c r e la t ionsroleaspr o blem solv e r,publ i c r e la t ionsrole as c o m m unicationfacil i ta t or.O ve rallit c anbe ex pla i n e dthatthe publ i c r e la t ionsof NorthSum a trago ve rnm e nthasdonei t srolein bui l ding t h eimageofNor t h Sumat e ra go ve rn m e nt.