Open AccessHow to Frame Cost Information? Testing the Mediating Role of Perceived Gains and Losses
Author(s) -
Sojin Jung,
Hyeon Jeong Cho,
Byoungho Jin
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.9464
Subject(s) - frame (networking) , business , marketing , microeconomics , advertising , social psychology , psychology , economics , computer science , telecommunications
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