Open AccessGeneric competitive strategies on organizational performance in Nepalese Commercial Banks
Author(s) -
Jitendra Pd. Upadhyay,
Pitri Raj Adhikari
Publication year - 2020
Publication title -
pravaha
Language(s) - English
Resource type - Journals
ISSN - 2350-854X
DOI - 10.3126/pravaha.v25i1.31937
Subject(s) - competitive advantage , organizational performance , cost leadership , business , descriptive statistics , core competency , regression analysis , focus (optics) , marketing , knowledge management , operations management , computer science , economics , statistics , mathematics , physics , optics
This paper attempts to examine the impact of generic competitive strategy on organizational performance in Nepalese commercial banks. It has employed descriptive and causal comparative research design to estimate the relationship between dependent variable (organizational performance) with independent variables (differentiation strategy, cost leadership strategy, focus strategy, organization’s core competency and bank size). Data has been collected from 384respondents by using structured questionnaire. The multiple regression model has been used to test the relationship. It is found that organizational performance of banks is influenced by cost leadership, differentiation, focus, organization ‘score competency and bank size.