Open AccessFAKTOR – FAKTOR YANG MEMPENGARUHI TINGKAT PEMBELIAN MINYAK GORENG CURAH PADA RUMAH TANGGA DI KOTA BENGKULU
Author(s) -
Putry Anggraini,
Basuki Sigit Priyono,
Melli Suryanty
Publication year - 2017
Publication title -
jurnal agrisep
Language(s) - English
Resource type - Journals
eISSN - 2579-9959
pISSN - 1412-8837
DOI - 10.31186/jagrisep.16.1.97-108
Subject(s) - cooking oil , ordinary least squares , agricultural science , edible oil , business , mathematics , food science , environmental science , statistics , chemistry , biochemistry , biodiesel , catalysis
The research to aimed quantify the level of purchases of cooking oil in households in the city of Bengkulu and to analyze the factors affecting the level of purchases of cooking oil in households in the city of Bengkulu. The research area decided by purposive. The data that use in this research are primary data and secondary data. Analyzed method use Multiple Linear Regresion derived by the square of the least square ordinary (Ordinary Least Square / OLS). The result show : The average purchase of cooking oil in Bengkulu City every month of 6.6 kg / household / month. Household income positive significant effect on the purchase of cooking oil in the city of Bengkulu, and number of branded cooking oil purchases negative significant effect on the purchase of cooking oil in the city of Bengkulu. However, of age, education, household spending, and perceptions of the cooking oil products did not significantly influence the purchase of cooking oil in the city of Bengkulu.Keywords: Purchase, cooking oil, household