Open AccessANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN USAHA BENIH PADI CIGEULIS
Author(s) -
Siti Patimah,
Basuki Sigit Priyono,
Rasyid Witman
Publication year - 2016
Publication title -
jurnal agrisep
Language(s) - English
Resource type - Journals
eISSN - 2579-9959
pISSN - 1412-8837
DOI - 10.31186/jagrisep.15.2.203-212
Subject(s) - customer satisfaction , index (typography) , service quality , service (business) , business , agricultural science , environmental science , marketing , computer science , world wide web
This research was conducted in Kepahiang District, Bengkulu Province which had been held from April 29, 2015 until May 29, 2015. The purposes of this study were (1). To determine level of service quality rice seed Cigeulis in BBIPP, (2). To determine level of Satisfaction of consumers to services rice seed Cigeulis. The method used for the service is a method Importance Performance Analysis (IPA) and the level of satisfaction using the Customer Satisfaction Index (CSI). From the CSI service Cigeulis rice seed in the district Kepahiang Bengkulu province amounted to 80,35% of this index is on a scale satisfied. Keywords: Performance, IPA, CSI