Open AccessPengaruh Elemen Ekuitas Merek Terhadap Keputusan Pembelian Pisang “Sunpride” di Kota Bandar Lampung
Author(s) -
Utari Trina Sujana,
Heru Irianto,
Isti Khomah
Publication year - 2020
Publication title -
jurnal agrisep
Language(s) - Italian
Resource type - Journals
eISSN - 2579-9959
pISSN - 1412-8837
DOI - 10.31186/agrisep.19.1.15-26
Subject(s) - nonprobability sampling , brand equity , brand loyalty , purchasing , business , advertising , brand awareness , purchasing decision , marketing , population , medicine , environmental health