Open AccessЕffective channels of communication of Ukrainian publishing houses with readers
Author(s) -
Tetiana Yezhyzhanska
Publication year - 2021
Publication title -
science and education a new dimension
Language(s) - English
Resource type - Journals
eISSN - 2308-5258
pISSN - 2308-1996
DOI - 10.31174/send-hs2021-254ix46-18
Subject(s) - publishing , ukrainian , advertising , media studies , scholarly communication , political science , business , telecommunications , computer science , sociology , law , linguistics , philosophy
The article presents the results of a survey devoted to identifying problems of communication of book publishing houses of Ukraine with readers and buyers of their products. Priority communication channels have been identified, from which readers will learn about publishers' news and book market events