Open AccessWays and forms of overcoming crisis situations in PR: change of PR strategies under the influence of COVID-19 worldview
Author(s) -
N. S. Ukhalina
Publication year - 2021
Publication title -
science and education a new dimension
Language(s) - English
Resource type - Journals
eISSN - 2308-5258
pISSN - 2308-1996
DOI - 10.31174/send-hs2021-254ix46-12
Subject(s) - covid-19 , pandemic , work (physics) , public relations , political science , sociology , management science , psychology , engineering , medicine , virology , mechanical engineering , disease , pathology , outbreak , infectious disease (medical specialty)
The proposed article systematizes the experience of research on public relations, as well as the change and construction of PR strategies under the influence of COVID-19, its features and ways of implementation. The experience of previous strategies and the latest approaches to public relations are considered. Based on theoretical research and practical developments, measures are proposed to create an effective PR strategy that will work on a positive image of the company or person in a pandemic.