Open AccessSUSTAINABILITY OF OVER THE TOP (OTT) VIDEO PLATFORMS IN INDIA: EXAMINING THE TAM MODEL ON THE ADOPTION OF OTT VIDEO STREAMING PLATFORM AMONG MILLENNIAL CONSUMERS
Publication year - 2022
Publication title -
international journal of biology, pharmacy and allied sciences
Language(s) - English
Resource type - Journals
ISSN - 2277-4998
DOI - 10.31032/ijbpas/2022/11.1.1077
Subject(s) - video streaming , sustainability , business , live streaming , computer science , advertising , multimedia , computer network , ecology , biology