Open AccessInfluential Factors on Customer Satisfaction: Case of Branded Fast Food Outlet in Jammu City
Author(s) -
Ashish Kumar Isher
Publication year - 2021
Publication title -
international journal of agriculture environment and biotechnology
Language(s) - English
Resource type - Journals
eISSN - 2230-732X
pISSN - 0974-1712
DOI - 10.30954/0974-1712.01.2021.3
Subject(s) - schedule , hospitality , business , customer satisfaction , marketing , advertising , geography , tourism , management , economics , archaeology
The paper entitled “Influential Factors on Customer Satisfaction: Case of Branded Fast Food Outlet in Jammu City” was carried out in Jammu city of J&K (UT). The research adopted a convenience sampling technique to carry out the survey. The primary data was collected from 100 respondents by filling up the pre-tested schedule-cum-questionnaire. The major findings of the study show that the factors like hospitality, advertisement, and price of the food at the branded retail outlets influence the overall customer satisfaction.